On July 24, the Central Finance and Economic Channel focused on the smart lock market, analyzed the status quo of the smart lock Market from an objective point of view, as well as the huge scale that can not be underestimated in the future. Let all the smart lock industry people all hearten, confidence in the future of the industry.

The following is the CCTV financial channel report part of the text: (detailed report please watch the video above)

The installation capacity of door locks has increased significantly, and more than 60% of users have considered buying.

As an entry-level industry of smart home, smart door lock ushered in a new round of outbreaks, whether installed or brand number, have increased substantially. According to the China Intelligent Lock Consumer Analysis Report, "66% of the respondents said they would consider purchasing fingerprint locks in the future, with convenience and no need to bring keys" being the main reason.

In the past two years, the development of intelligent door lock industry has entered the fast lane. When more and more buildings turn over, intelligent door lock is regarded as one of the standard allocations. Up to now, China's intelligent door lock industry has more than 1300 manufacturing enterprises, nearly 2800 brands. This includes traditional door lock manufacturers, traditional security manufacturers, home appliance manufacturers, and Internet companies.

Smart door lock market confusion, industry standards urgently need to be introduced

The small black box case caused much discussion in the society. Relevant personage tells a reporter, small black box unlocks the event really exists, but far from the exaggeration that the net spread, many domestic manufacturers actually do very good. Similar to the development of the last wave of domestic mobile phones, the development of smart door locks is now in the stage of fierce competition and mixed fish and dragon. In the market, the price quoted for smart door locks varies from several hundred yuan to tens of thousands of yuan, and the material used for smart door locks varies from plastic to metal. Some enterprises do not have R & D capability, and sacrifice the safety of products in order to reduce costs. Perfect industry standards need to be promulgated.

Smart door lock market space huge installation service or focus of competition

In addition to safety, smart door locks also face many challenges in installation services. Relevant data show that China's smart lock Market in 2016 sales of 3.5 million sets, 2017 to 8 million sets, is expected in the future, China's smart lock industry will continue to grow at a 50% growth rate. The total industry demand will exceed 30 million sets, and the total output value of the industry will exceed 100 billion yuan.

The market generally believes that the industry concentration of intelligent door lock is still generally low, brand leader has not yet appeared. In the future, the focus of smart door lock competition will focus on installation and after sales service. At present, the installation cost of intelligent door locks is around 200~300 yuan / around. In addition, later maintenance costs are relatively high. If manufacturers do not have complete after-sales service, they will soon face the fate of elimination.

Smart locks need to be brand oriented.

Before the introduction of the GB, how should consumers choose the smart door lock? Some industry insiders said that if you want to buy a good lock, first of all to see the brand, well-known brands will be relatively reliable; and the price of products below 2000 yuan, choose carefully.

As consumers, choosing to buy a certain commodity will surely choose a well-known brand. In today's fast-moving social environment, goods need more brand power to show the public its excellent quality.