In today's era when the concept of intelligent life has been rapidly disseminated, intelligent lock as the "entry-level" product of smart family, industry competition is rapidly intensified, the degree of fierce use of "a hundred rivals, thousands of sails race" to describe it is not exaggerated, in the face of such a situation, intelligent lock enterprises how to seize the smart door lock Market What?

1, strengthen quality and safety first.

For consumers, the purchase of intelligent locks is nothing more than the pursuit of two functions, one is security, the other is convenience, if the family security can not be guaranteed, convenience is not worth mentioning, from shocking the industry and consumer market "small black box" incident is not difficult to understand this.

Wu Xiaobo once said that smart home shouted for many years, has not made great breakthroughs, mainly not to find consumer pain points. It is the same to do intelligent lock products, users can directly hit the pain point of the enterprise, in order to quickly "unlock" the market. From the perspective of family security, locks are not only necessary for every household, because it is related to the personal and property safety of family members, the importance of safety performance is self-evident.

From the consumer's point of view, if the price factor is put aside, they are more willing to choose and buy the intelligent lock brand which is the king of quality, safety first and strong stability. Only when they can stand the test of the market can they occupy the market. But do not pay attention to product quality intelligent lock brand will be eliminated sooner or later, so intelligent lock enterprises "unlock" consumer market there is no shortcut, only to strengthen product quality.

At this stage, the concept of smart home prevails, intelligent locks have been given the traditional mechanical locks do not have the functions, such as security linkage, remote authorized unlocking, and so on, its network security is also an urgent concern of users.

2, create explosive funds, accelerate popularization

From the user's point of view, when it comes to the smart lock brand, many people can only praise a few international or domestic well-known brands, such as Samsung, Golden Finger Code, Yale, Asia-Pacific Tianneng, Cadis, Deshman, Bida, and so on. Although some smart lock brands do well, the industry has a high reputation, but Yes, but not well known to most consumers, the existence of this problem will seriously affect the sales of intelligent lock products.

Intelligent lock enterprises want to make their brand quickly "unlock" the market stand out in the fierce competition, but also pay attention to the "explosive" products to create, do the popular brand in the hearts of consumers.

Consumers are reluctant to buy Intelligent locks, in addition to the safety of locks have doubts, the main reason is the price problem, think that intelligent locks are too expensive, so to create intelligent lock explosive charges have to solve the "quality" and "price" two key issues.

Intelligent lock enterprises should first strengthen product quality, and then to consumers generally acceptable prices to market products, accelerate market share, brand awareness. Millet is an expert in making explosive products. Whether it is the millet mobile phone that was popular with consumers before or the little love classmate in the market today, millet makes the explosive products very interesting. Nowadays, when it comes to smart speakers and smart homes, many people first think of millet and its ecological chain enterprises, which is also worth learning from the intelligent lock enterprises.

3, force B terminal, revitalize the C terminal.

At present, because the consumer's acceptance of intelligent products is not very high, market penetration rate is less than 3%, intelligent lock enterprises will also face a long process of promotion and popularization, in this process, in order to stand out, we have to force B-side, seize the opportunity.

After all, the potential consumer group of intelligent lock is very large, and relatively scattered, intelligent lock enterprises put a lot of time and energy on the C side, is obviously unwise, time-consuming and labor-intensive is still difficult to achieve results, so intelligent lock enterprises should aim at large purchasing volume, intelligent management target clear B-end market, such as real estate development. Business, rental, leasing, hotel, brand apartment, office building, etc.

By activating the B terminal, it will activate the intelligent lock Market and revitalize the C terminal users.