In China, many enterprises are greedy for perfection, after a little money, they do not "keep their own peace" and always jump from their old line of business to other industries, in order to have one more leg, a more livelihood. Although some enterprises have been successful, they have achieved good results in different fields or industries. However, most enterprises fail because they weaken their areas of expertise after diversification, while in other areas they are already unfamiliar, and it is difficult to compete with other enterprises that focus on this field.

In fact, this phenomenon is very common in hardware and intelligent door lock industry. Many, hardware, intelligent door lock enterprises in the original accumulation of capital, began to involve in finance, real estate, health and other industries, the front stretched, easy to overlook their original areas of expertise, also lost their original advantages. Therefore, in Schenroke's view, the development trend of intelligent door lock enterprises is "to make enterprises small, to make customers big".

Why do we want to make the company smaller and bigger?

According to the relevant data. By 2012, Japan had 3,146 companies with a life span of more than 200 years, more than 837 in Germany, 222 in the Netherlands and 196 in France. Why do these longevity businesses pile up in these countries by accident? What is the secret of their longevity? Because they are all carrying on a spirit - craftsmanship!

Let's look at China, not for more than 200 years, and there are few enterprises over 100 years. The reason for this is that Chinese enterprises lack craftsmanship and the spirit of excellence in their products. And the craftsman spirit advocates is to put oneself in the industry, be good at the field of excellence, to be specialized, in their own areas of expertise to seek breakthroughs and long-term development. Only in this way can we build a "century old shop" like Japan and Germany.

In fact, sticking to the spirit of craftsmen is also a spirit of "small business and big customers". To make an enterprise small is not necessarily to make it small, but to narrow the scope of the industries involved, focusing on all the energy of the enterprise at one point, and only to break through in the areas where one is good at; at the same time, only to refuse to follow the trend, to see what others do to make money, and to follow suit by oneself. Not only do they lose the advantages that they should have, but they are also hard to build in other fields. And to make customers bigger is on the basis of "making enterprises smaller and more specialized". Only when enterprises have core competitiveness can they make customers bigger and the market bigger.

So, the Schenroke fingerprint lock agent wants to say to the intelligent door lock enterprise is: "Make the enterprise small, make the customer big, let the enterprise light load on the road, can more cohesive force, go farther."

How important is it to "make small businesses and expand customers"?

Before talking about the importance of "making the business smaller and making the customers bigger", let's take a look at an example: there is a large group of enterprises in China that started with banks and securities. It has many subsidiaries and involves many fields and industries, but the interest rate of the group is more than 90% from the financial sector that it is good at. Other areas involved are either small profits or at a loss.

At an internal group meeting, the group's leaders regretted saying: "If the company had been as bold as Vanke to let go, seizing only the real estate and finance, and making itself into a professional enterprise in these two areas, now our company will certainly become one of the profitable companies."

It can be seen from this: it is very important for an enterprise to focus on a specific field and make it a specialized field. In fact, the phenomenon of greed for perfection is very common in China, so the reason is to look for opportunities to see what others do to make money, follow what they do. But many enterprises have not seen, with the intensification of market competition, growth space has been squeezed into the first few, the latter want to come next, the odds of success are almost small, unless they only focus on this area, but also the professional latter. If you are just a "diversified, one more leg good walking" mentality, across to other industries, can not do fine, can not be specialized, can not make customers and the market bigger.

How to make the business smaller and bigger?

Since it is so important to make enterprises small and customers large, how can intelligent door lock enterprises do a good job?

1, lay stress on talents and assets. The realization of craftsmanship depends on talents. Only professional professionals can bring craftsmanship into full play and make products perfect. The lack of artisan spirit, hardware, intelligent door lock industry, just such a lack of talent. Lack of talent to train, and sadly, many intelligent door lock business owners would rather spend 10 million to invest in stocks, do real estate, do not want to pay to train talent, or expert consultants, which makes many intelligent door lock enterprises suffer from a serious "heavy assets, light talent" disease, have to be treated. Only by cultivating outstanding talents can we gain competitiveness and market in the future.

2, we should emphasize efficiency and scale. In the intelligent door lock industry, all love to compare: to see whether an enterprise can do, first to see how many employees, how much space, how much output value, in short, is to see how large the enterprise scale. But how many smart door locks?