In recent years, with the development of science and technology, the home industry is naturally following its tide, in which the development momentum of smart home is rapid, and the competition among the enterprises that touch this industry is becoming more and more intense. Nevertheless, the strength gap between enterprises is still very significant, most small enterprises are reflected in the environment of small and relaxed. Faced with the trend of quiet shuffling in the hardware industry, some small enterprises which lack brand awareness and limited independent R&D capability are facing elimination. But the boom and broad prospects of the smart door lock industry for its allies can still reassure them a little. However, it is necessary to be more cautious when joining in the choice. Only when we look at the market situation can we choose it calmly.

Intelligent door lock industry has considerable market potential.

People's living standards have been improving, the comfort of the home environment and safety issues have also risen to a new level, and the smart home industry as a sign of intelligence, from a few years ago in the bud, to today's breaking bamboo trend, rapid development can be seen. It is understood that in Europe and the United States and other countries, the penetration rate of intelligent locks is 50%, and in South Korea, even reached 90%, in China, the current penetration rate is only 2%. In the smart home will certainly spread to the general trend of people's lives downward, which indicates that the smart lock market contains great business opportunities. And grand business opportunities are not for all brands of course, according to the survey shows that today's young people have a strong sense of brand, personalized product design, as well as intelligent experience, as well as material quality have a relatively high requirement. This is about intelligent door lock enterprises, technology and innovation will face great challenges, and Schenroke intelligent lock to face such challenges in many competitors appear calm, thanks to its strong R & D design team as its solid background.

Enterprises face life challenges

Relevant industry experts estimate that there will not be as many smart lock companies as there are today that can survive in the market in the next few years. In an increasingly competitive market, who better understand how to satisfy the customer's intelligence needs, who can really seize the market. Just like a smartphone, it is obviously irrational to concentrate only on running points and to put aside the rigid needs and smart experience of users. Products that are not satisfied with customer needs can not be called good products. The same is true of the smart door lock market, where companies with strength, brand savings, and greater attention to user needs can easily grow rapidly, while small businesses that blindly imitate the lack of core technology are in danger of being eliminated.

Smart door lock industry brand awareness is stronger and stronger

If enterprises want to make considerable progress in the smart home industry, they must strengthen their brand awareness. Brand is the core content of the product, and brand awareness is beyond other marketing means. In the prosperous national market, brand identification has replaced product identification and become the only element of market choice. Once the brand enters the human brain to become a memory, the brand will also exist in the brain in a material form, thus forming brand awareness. Brand awareness our overall impression of a product represents brand. For example, when we want to eat potato chips, we think of Cobbick. When we want to buy a camera, we think of Nikon, Canon and so on. When we need to install smart locks in our home, one day, we immediately think of Skinlock smart locks.